List of celebrity branded fragrances

In recent years, celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign.^[1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign. Such products generally do not have the longevity of classic fragrances. A notable exception, however, is "White Diamonds" by Elizabeth Taylor, sold through Elizabeth Arden, which continues to be the best-selling celebrity-endorsed perfume 20 years after its introduction in 1991^[2].

List

References